What We Stand For

Mission

To inspire women to showcase their cultural heritage as they grow and flourish in the
workplace and beyond.

Vision

To be Africa’s foremost sustainable Afrocentric fashion company, showcasing the
distinct beauty of traditional African Prints, and encouraging indigenous expression both
locally and internationally.

Core Values

Sustainability – We exist to make positive contributions to people and the planet, in an ethical and responsible way.
Excellence – indeed, in output, in all. Either it was done excellently, or it’s not done at all.
Courage – We are bold and proud of who we are, and we give those who identify with us the audacity to do the same.
Creativity – We stand for the effulgence of creative expression in color and design. We never get old, and we never get bored. We spread joy in the lush of creativity.
Quality – we produce pieces designed to last for many years (we’re aiming at 30!), in timeless designs that can be passed from generation to generation.